There are a number of web marketing techniques and channels with which you can promote on Internet. I.e. SEO Search Marketing, Pay-Per-Click, Social Media, Mobile etc. Also Internet marketing budgets will vary greatly according to the size and nature of your business. Irrespective of the diversity, one major criterion for all businesses to consider is to find out the marketing practice that will give you the ‘biggest bang for your buck’ i.e. the best in ROI (Return on Investment). A recent study revealed:
Of the 1300+ marketers surveyed for the latest Econsultancy/Adestra Email Marketing Industry Census, 66% said mass email marketing delivered “excellent” or “good” ROI. Only organic SEO search marketing was reported as better in terms of ROI. 75% of marketers rate SEO search marketing as having “excellent” or “good” ROI.
Based on ROI, it is clear from the result of this survey, where SEO Search Marketing and Mass Email Marketing present the most attractive proposition for online marketing and should always be considered first. But be sure that these practices are employed effectively and ethically by your online marketing company! Some websites that commission ‘black hat’ SEO and online marketing companies do get unlisted on search engines for using ‘unethical’ SEO search marketing techniques and mass email campaigns can turn into annoying spamming campaigns if the wrong customers are targeted.
For the uninitiated, SEO is the technique of improving the visibility of a website in a search engine’s un-paid or organic search result. Mass email marketing is a way of communicating with your potential customers directly via email from a well established mailing list. Such a mass email campaign is usually managed by a mass email software.
Find out more about SEO and Search Marketing.
Details about Email Direct Marketing software for managing your mass email marketing campaign.