Email Direct Marketing (EDM Marketing)

Email direct marketing (EDM marketing) or mass email marketing is one of the two marketing practices that are regarded by marketers as delivering “excellent” or “good” return on investment (the other practice is SEO), according to a marketing survey conducted in 2013 in which 1300+ marketers responded. This is especially the case if your email marketer already has an opt-in mailing list containing subscribers who expect to receive mass emails from you.


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