Paragon Culture Gets Sales Boost with SEO and Search Marketing

Vision One's SEO search marketing experts have managed the SEO and online marketing campaign for Paragon Culture (www.paragonculture.com) since December 2012. Paragon Culture is an operator of event venue rental and a provider of quality career and life improvement courses based in Hong Kong. Paragon Culture's website was redesigned and launched in November 2012. Prior to the website redesign, visitor traffic to the old Paragon Culture website was low and few people knew about the company. At the start of the SEO and online marketing campaign, our SEO search marketing experts first worked out the business goals for Paragon Culture. They are to promote Paragon Culture's website, increase website traffic and online visibility, and also the number of enquiries on meeting venue rental through telephone, email and submission of online form from the website. We then devised a customized SEO search marketing and online marketing strategy and executed it successfully for Paragon Culture!

 

Paragon Culture Homepage

Services we provided to Paragon Culture:

  • Website design
  • Search Engine Optimization (SEO) and search marketing
  • SEO copywriting
  • Social Media Marketing (Facebook, Twitter)
  • Email Direct Marketing (EDM)

 

The Paragon Culture website has been redesigned and optimized using our proactive SEO search marketing methodology. User experience has been much improved with easy navigation and clear information structure. Paragon Culture’s Facebook fan page has been rejuvenated and is now regularly updated with course and seminar information. Vision One’s EDM System has been used to manage mass email campaigns for Paragon Culture, which has sent over 120,000 emails since December 2012 until April 2013.

Thanks to the well-designed SEO search marketing strategy, Paragon Culture's website has been consistently listed on page 1 of Google Hong Kong (www.google.com.hk) when searched with the following search phrases:

  • "rent meeting room" (#1 as of April 2013)
  • "rent conference room" (#1 and #2 as of April 2013)
  • "rent event venue" (#1 as of April 2013)

 

The above search terms are highly competitive meaning that many websites are being search engine optimized for the above keyword terms and so it's rather difficult for Paragon Culture to be listed on page 1 of Google search result page. But Vision One's SEO search marketing experts did it for Paragon Culture!

Paragon Culture gladly informed that the number of enquiry phone calls and emails has obviously increased recently and these are mostly contributed by SEO search marketing, as most of these potential customers said they found Paragon Culture on Google. Some of these enquiries have turned into personal visits to the meeting venue at Paragon Culture in Hong Kong and eventually converted to new sales. Paragon Culture is very happy with the return on investment (ROI) made on the SEO search marketing campaign managed by Vision One.

Now contact us and let us promote your business online for you!

 

Paragon Culture Facebook Fan Page

 

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