What is Social Media?
Social media can mean different things to different people depending on their own perspective and needs. Broadly speaking, Social Media is a group of Internet-based applications that allow the creation and exchange of user generated content. This content is then shared through social interaction between its users.
The most popular examples of Social Media platforms are; Facebook, LinkedIn, Twitter, YouTube, (In china) Sina Weibo, Tencent Weibo, qzone.qq.com.
What is social Media Marketing?
Social Media Marketing refers to the process of increasing your business’ visibility (by increasing your website traffic) through social media platforms. Social media marketing campaigns requires efforts to create content that attracts attention and encourages readers to share it with their social networks. It is through this process of propagation that your message gets to its target audience. This form of marketing is driven by word-of-mouth, meaning it results in earned advertising rather than paid advertising.
Our Social Media Marketing Service
So how do you actually make social media work for you and your business?
Depending on your business and organisation, Social Media marketing can be a very effective part of your online marketing strategy. A well thought out campaign increases your website exposure and traffic which in turn increases natural links resulting in higher positioning in search engine rankings.
At Vision One, we have developed our own effective approach in launching a social media campaign. We first have to understand your business and its potential audience in social media so that we have a clear picture of who we are talking to and why. We look at what our target audience is looking for and create content that they will engage with. This could be done across appropriate multiple platforms. We will constantly monitor and measure the impact of the campaign, tweaking and enhancing if necessary to ensure its effectiveness. Social Media Marketing can be an integral part of your Online Marketing strategy, working hand in hand with your other online marketing endeavours such as SEO, PPC and website optimisation to maximise the return on your marketing investments.