‘Pay Per Click’ or PPC is a highly effective, flexible, targeted form of Online Marketing. PPC is a marketing model where you (the advertiser) are required to bid for advertising spots and keywords in search engine results, then pays for every referral or click on the advertisement. ‘Pay Per Click’ advertising uses a selection of keywords that are priced individually through an auction system. The primary advantage of PPC is it provides instant traffic.
How Does PPC Work?
When someone searching for a particular product or service types a keyword query which matches your specified list of words or phrases, your advert will appear at the top and right side of the returned organic result pages. These adverts are called “sponsored links” or “sponsored ads”. You only pay when the user actually clicks on the advert hence the phrase “Pay Per Click”. All major search engines have PPC programs, some example are; Google’s ‘Adwords’, Yahoo’s ‘Yahoo Search Marketing’, Bing’s ‘Adcenter’, Baidu’s ‘Yandex’. Pay Per Click advertising combined with SEO can be an important part of your integrated online marketing strategy.
However, if not managed properly, PPC campaigns could be ineffective and a waste of valuable marketing investments. Particularly in cases where you have a high click rate on your ad but then unable to convert into real leads.
Our PPC Setup and Management Service
At Vision One, we have developed our highly successful process of running a PPC campaign.
PPC Setup - Our PPC setup service will setup a PPC account for you with a target search engine (usually with Google or Baidu depending on location). We then carry out a comprehensive research and analysis of your main competitors’ bidding keywords and adverts before devising your own keywords. After your keywords are chosen, we will group them correctly to gain a high quality score (relevancy). This will ensure your advert will appear at the ideal location to the most suitable audience. We can also offer you creative and persuasive copy writing services for your adverts if required.
PPC Measurement and Management - After the PPC account and adverts are setup, We will track your campaign and conversions constantly and at the same time monitoring your budget to ensure that you are getting the return you expect. While keeping a close contact with you throughout the process, we will also generate a monthly report showing you how things have gone and what our recommendations for the month ahead. We will continuously monitor your PPC campaign and make adjustments where appropriate. If necessary we will employ our other expertise (SEO and Web design optimization) to further enhance the campaign effectiveness.